When starting a new blog, one of the most questionable things is how often you should update it. How often you should publish a new blog post. Some say that if you want to rank above your competitors, you need to publish a new article everyday. But is this true? Should you blog everyday?
For New Blogs:
Chances are, you probably don’t need to. In fact, blogging every day may actually hurt you, and here’s why.
Starting up a new blog takes up a lot of time. You have to design it, set all your options, even set up social media profiles. Writing a new blog article every day on top of all that really takes up a lot of time.
And with no time, you’re missing the most important aspect of owning a website – marketing.
After all, what good is having a ton of content if there’s nobody there to read it? What point is there to blogging everyday if it’s going to take a long time for it to rank?
With no visitors, you surely aren’t going to get any backlinks. With no visitors, you’re not going to have people sharing your article on social networks. It’s almost like you’re talking to yourself.
But that’s not what you want – you want visitors, because visitors are what turn your content into money.
So if your blog is new, you need to spend more time getting your name out there. Building exposure to your blog. Bringing in visitors and building a loyal following. Don’t spend time every day creating content if it’s not going to get read.
Now you may be asking yourself, what good is having visitors if you don’t already have a ton of content to read? Wouldn’t that leave a bad impression on your site?
Not really. I began marketing this site after I published my first real post, and never received any complaints regarding a lack of content. Instead, I already had a few loyal readers that came back to my new posts without me even asking them to. Those posts got shares, and got my site off to a good start. Some of those people still hang around to this day!
As a general consensus, I prefer to spend about 80% of my time marketing and 20% of my time writing. Those numbers may vary a bit depending on how much time you have to work on your site each day.
For Blogs With An Audience:
When you do have an audience, you don’t have to spend nearly as much time marketing as you would if you had just started your website. Your articles are probably ranking well, and they’re being shared by your readers.
When this happens, you can focus more time on creating quality content. But even then, should you still blog every day?
It depends a lot on your niche. Blogging regularly and consistently can help you build a connection with your readers, but blogging too often can overload and annoy your audience.
The best philosophy to go by is to only publish an article that’s of your highest quality. Before hitting the publish button, ask yourself, “Is this my best content? Or am I only publishing this because I feel I need to?” If it’s the latter, you’re better off not publishing the article. Why?
It matters far less how often you publish, than how good the content is when it is published. You don’t want to waste your readers time – do this, and you can guarantee they won’t be coming back to your website.
Plus, there are always new people to market to. New visitors to attract to your blog. New connections to form. Unless you’re in a very news-worthy niche, it’d still probably be a better use of your time to market more often than you write.
How often do you publish new content onto your blog? How has it worked for you?