Exit Strategies For Bloggers – Work Less, Earn More

It’s nice to think that we’ll all be here blogging away forever, but the sad reality is that this likely won’t be the case.

Priorities and desires change. Life events spring up that require our attention. Perhaps new entrepreneurial opportunities arise, and will become a better use of your time.

No matter how successful we become, we will all only have 24 hours in a day to dedicate towards those things in life that our important to us.

Therefore, I think it’s important to keep an exit strategy in mind for your business – even if you don’t think you’ll ever end up using it.

Bear in mind this doesn’t mean you have to quit completely – you can begin making your exit slowly and gradually, and you never have to go all the way.

However, unless you want to keep working this same amount until you die, you’ve got to prepare for it.

Let’s look over our options.  [Read more…]

Turn Every Email Subscriber Into A Buyer With One Change

Have you ever heard the old adage, “It’s easier to sell again to an existing customer than it is to generate a new customer?”

It’s absolutely true, particularly if you know what you’re doing.

Here’s the problem. Most people don’t.

If you’ve taken my email marketing course, you’ve learned all about the importance of segmenting your email list – breaking it down into smaller, more targeted sub-segments that allow you to tailor promotions to specific people.

For most people, this is generally limited to two lists – a buyers list, and a non-buyers list.

And hey, this can work well. If you have a clear path that you want people to take, you can set up a system with your email marketing service to move people towards a given set of actions, moving them deeper and deeper into a sales funnel until hopefully you land a few big ticket sales.

However, if you truly want to maximize your income, you must pursue every single person on your list with the belief that you can get them to buy every single product that you offer.

In order for that to happen, you have to get very personalized, and very organized.

[Read more…]

Your Power Base – Why You Need It, How To Build It, And How To Use It

Every blogger has something called a power base.

Your power base is very similar to your network, but it’s a bit more refined – your power base is those people that you’ve connected with so well, that they will take a given action to support you if you request them to do so.

These are the people you can turn to when you need a favor. When you need help. Advice. Guidance. Every blogger needs a power base to fall back on, to leverage, and to propel themselves forward.

To become more effective at blogging, you need to make building your power base one of your largest priorities. Let’s talk about how to build your power base,  and how to make the most out of it for your mutual gain. [Read more…]

The 7 Rules Of Selling All Bloggers Must Follow

One of the most valuable skills you can learn in life is how to sell – not only sell your products, but yourself and your ideas. Being able to persuade someone to take a given action is extremely powerful, and this should be a skill you are constantly looking to develop.

The truth is, you are selling yourself every day. When you talk to someone, you are selling your brand. When you give someone an opinion, you are selling that idea to them. Whether you know it or not, almost every interaction you have with other people is a sale in some way.

As bloggers and as entrepreneurs, there are certain things we can do to sell more effectively. This article is going to lay out 7 rules you must follow to build up your inner salesperson, make more money through your blog, and close more deals.  [Read more…]

An Open Letter To Udemy

Dear Udemy,

You probably don’t know me that well. With only 5000 students and 6 courses, I’m only a small fish in a big pond compared to some of the other instructors out there. However, despite how much you claim to value every instructor on your platform, we have had no say in the interesting string of changes you’ve chosen to force upon us this past year.

I have been able to grit my teeth and adapt when changes started occuring, understanding this was your platform and that our interests were aligned. Unfortunately however, the recent string of changes has led me to believe that Udemy’s new motto is “if it’s not broken, then break it!” [Read more…]

Udemy vs. Self-Hosting – What’s Best For Your Online Course?

You’ve put a lot of time into creating your online course. You’ve wrote the scripts, shot the video, handled the editing, and you’re ready to publish.

But wait – what are all of these different marketplaces? Should you sell your course on Udemy? What about Skillshare? ULearning, Lynda, Teachable?

Should you go wide and get your course on all of these websites? Or should you keep it close and sell your course through your own website instead?

The truth is that there are a lot of options, and the option that’s best for you is going to depend on your own goals as an instructor, marketer, and entrepreneur. Let us explore several different strategies that the top instructors are currently using to maximize their revenue, so you can identify and choose whichever strategy fits your goals the best.  [Read more…]

How To Quickly Create A Minimum Viable Product For Your Blog

One of the biggest mistakes I see so many bloggers making is the fact that they aren’t selling any products of their own.

Sure, you may be promoting somebody else’s product as an affiliate, and that’s certainly a good way to monetize your blog, but the benefits of selling a product of your very own are enormous.

So why aren’t more bloggers creating their own products?

It tends to come down to one of two reasons – either they feel they don’t have a good idea for a product, or they are concerned about the amount of time it takes to create something and are worried that the investment of their time will not be worth it.

These concerns are understandable – after all, who wants to spend months creating something they feel is amazing only for it to ultimately flop?

Fortunately, the risk of this can be dramatically reduced by creating something called a minimum viable product, or MVP for short. Using the advice laid out for you in this article, you’ll be able to elminate these concerns by creating and bringing a product to market far quicker than normal, and you’ll be able to verify it’s a product that your audience is interested in purchasing before putting too much time into it.

[Read more…]

Massive Action In Blogging Leads To Massive Results

What have you done today?

No, seriously. I want you to sit and ponder this for a moment. From the moment you woke up to right now, I want you to think about what you have done today. Don’t just say you worked. Be specific.

Good.

Now I want you to think for a moment about what your goals are. What is it you want most out of life? Why did you start blogging? What is it you are looking forward to?

One last thing – I want you to ask yourself one final question. Are the actions you’ve taken so far today helping you achieve the goals you’ve set out for yourself? Are you taking action in great enough quantities to be certain beyond a doubt that your dreams are going to become a reality?
[Read more…]

7 Universal Life Lessons That Blogging Has Taught Me

When you decide to do something big, it has a serious impact on your life. It changes who you are, and the lessons you learn from such a huge experience become invaluable to you.

When I started blogging all of those years ago, I had no idea what I truly had in store for me. I have changed so much as a person, and I have no doubt that I would not be the person I am today if I had never began this journey.

As I’ve taken time to reflect on this year, I’ve realized that there is a lot blogging has taught me about life – very important lessons that are universal to all of us as human beings.

While you read through this list, I want you to really think about the lessons I share with you. Think about how they’ve arose in your lifetime. Tie them to your own unique experiences. We are all different individuals, and some of these will pop out to you more than others. Some will become more apparent in the future.

Understand the significance of these 7 truths, and you will find much more success in both your professional and your personal life. [Read more…]

These 5 Common Blogging Mistakes Are Killing Your Profits

Do you ever feel like you’re doing exactly what you should be doing, yet you’re not getting the results you were expecting?

I know I have experienced this feeling many times before, especially earlier on in my blogging career. I was taking all of the advice I was reading everywhere and applying it, yet the results just didn’t come.

While this was nobody’s fault but my own, I honestly didn’t feel I was making any mistakes at that time. If you are not getting the results you are expecting, you’ll want to make sure you aren’t making one of the common mistakes I am about to share with you. It’s not always obvious these are bad things, so really think about them.

After all, the point of a business in the end is to make money. [Read more…]