If you’ve ever taken the time to analyze other blogs in your niche, I’m willing to bet you’ve come across some that are doing quite well, but absolutely suck.
Their content is sub-par at best, does not go into anything specific, and is barely written in English.
Posts are short and unhelpful, ads are everywhere, and you couldn’t imagine why anyone would bother to spend time on their site when there are so many better alternatives available.
Yet, despite the fact that the website is absolutely horrible, the website is outranking you and is attracting far more visitors than you could imagine receiving. How exactly are these low-quality blogs doing better than you?
Content Is King, But It’s Only One Piece
For a moment, think of blogging as a game of Chess. Content is king. Without the king, you lose the game. Without content, your business will fail. However, you can not win the game of Chess with the king alone – there are plenty of other pieces you must use to beat your opponent. Content alone isn’t going to make you successful.
The game of business is similar. The goal of a business is to make the most amount of money possible. Content is only one part of it.
Here’s why. Content doesn’t make you money. People make you money. To attract people, you need a marketing plan to send people to the content. Within your content, your goal is to get people to take some action so they can at some point or another, send you money. When you accomplish this, you have the basis of a winning system in place.
Each piece is absolutely vital for achieving the end goal of money. If you don’t market your content, you’ll never get people to come to it. If you don’t have good content, you can get people to your site, but they’ll never send you money. Money can be reinvested into paid traffic methods to scale up your marketing, increasing profit further.
So how does this tie into bad websites? Well, the content side of these websites may be weak, but they make up for it by having a strong system.
I recently read Robert Kiyosaki’s, “Rich Dad’s CASHFLOW QUADRANT,” and he brings up a good point about business. He asks the reader, “can you make a better burger than McDonald’s?” He says that most people can. He then goes on to ask why you aren’t making money off of your better burgers while McDonald’s is a multi-billion dollar corporation. The reason he says is that McDonald’s has the perfect system in place to deliver billions of burgers to consumers. The product is only part of the system.
The same idea applies to blogging and internet marketing. Your content on its own doesn’t make you money. Your content on its own is not your business. It is only part of the system. The system is your business.
Cheap fast food isn’t all that great, yet people still spend billions of dollars on it because the system works. This is the exact same reason why low-quality blogs do well – at least for now.
Low-Quality Sites Are Marketing Differently Than You
The majority of low-quality blogs are never going to succeed, but the ones that are already successful have a huge advantage over you.
Not only do they already have a regular audience sharing their posts (and growing their readership further without any effort on the blogger’s part) but they are also ranking well, allowing even more people to reach them. They have backlinks, so they rank high. They rank high, so they’ll get even more backlinks without asking for them. The rich get richer.
Websites that have a high PageRank / Domain Authority have a huge advantage when it comes to ranking, and can put out shorter, lower quality articles than other people can and still rank well for them. I know that it’s very discouraging to pour your heart and soul into a 2000 word blog post only to see it outranked by a 400 crumby article that’s barely written in English. I get it.
Owners of these sites can outsource a bunch of these horrible articles and push out a ton of them extremely quickly, dominating Google for every thinkable search term. That’s fine. They’re untouchable for now, and that’s OK.
You Must Seek Out Your Traffic Before It Comes To You
You do not have the advantage of ranking highly in Google, and therefore you must actively seek out your traffic. You must find where your target audience is, market to them, and bring them back to your site with you. Again, without the marketing, people will never see your content and they will never send you money. It’s impossible.
If you’re looking to build traffic to your website, I highly recommend signing up for my free, 7-day traffic building course. The course teaches you 7 different methods to bring free, long-term traffic to your site. Because your content is high-quality, you’re at a huge advantage when you do manage to bring these people to your site.
As someone that doesn’t write garbage, you have a real advantage when it comes to winning people over. Your blog is a “hidden gem.” People will land on your site, love how much better it is, and engage with your content far more often than the bad bloggers can ever dream off. As time goes on, you’ll win more and more of their readers. Their system is not sustainable, and they will inevitably collapse.
You are the gourmet restaurant of the blogging world. The low-quality, successful website is McDonald’s. When people realize they can get a way better burger for the same price, where do you think they’ll end up shopping at from now on?
Over time, quality always wins. It may take a while to get the ball rolling, but once it’s rolling you’ll be growing far faster than the McDonald’s bloggers could ever catch up with.
Remember The Goal Of The Game
At the end of the day, it’s not about how many people are visiting your website. It’s about how much money you’re making from the visitors that you have.
In my book, “The Young Entrepreneur’s Guide to Business, Finance, and Life” I encourage people to build a profitable business back-end before focusing a ton of time and/or money on marketing efforts. You could have 10,000 people visiting your website a day, but if your visitors aren’t converting into buyers than they do not help you win the game.
The bad blogs may have a lot more visitors, but you’ve really got to wonder how many of those visitors are sending the blogger money. I guarantee you that it’s a lot lower than people who have great content and a good system in place.
Build a profitable system, and then bring traffic to your site.
Before long, you’ll beat your competitors and become the new authority in your niche. Don’t give up when you feel discouraged, keep putting out great content, and market consistently. Grow every month, and one day you’ll make it.
Quality content always wins in the end – but only if it’s part of a great system. Build the better system, and you’ll end up reaping the rewards.